Results-Driven ADVERTISING Designed to Grow Your Business.
LOCAL LEAD SYSTEM
1.
strategic plan
start with a strategy. not an ad.
Before spending a dollar on advertising, we build a plan around your business.
We take the time to understand what you sell, who your best clients are, where they're located, what makes them choose a business like yours, and what a new client is actually worth. From there, we create a customized advertising strategy designed around your goals and budget.
Your Strategic Plan Includes:
- Business and marketing assessment
- Ideal clientidentification
- Geographic and demographic targeting
- Competitor research
- Offer and promotion strategy
- Advertising channel recommendations
- Messaging and creative direction
- Recommended monthly advertising budget
- Lead and conversion goals
- Key performance indicators
By the time advertising begins, we'll know who we're trying to reach, what we're going to say, where we're going to reach them, and how we're going to measure success.
2.
BUILD THE LEAD SYSTEM
DON'T JUST GENERATE CLICKS. Convert them into new clients.
Getting someone to your website is only half the job. Before driving paid traffic, we make sure your website and conversion path are ready to turn visitors into actual leads. We'll review the pages your advertising sends people to and identify opportunities to improve the client experience and increase conversions.
Depending on your business, a conversion might be a:
- Phone call
- Contact form
- Quote request
- Appointment
- Consultation
- Online booking
- Store visit
- Other valuable client actions
Conversion Optimization Can Include:
- Website conversion review
- Landing-page recommendations
- Stronger calls-to-action
- Lead form optimization
- Mobile experience review
- Offer positioning
- Conversion tracking setup
- Call tracking recommendations
- Google Analytics and advertising platform tracking
The goal is simple:
Turn more of the traffic you're already paying for into new clients for your business.
3.
LAUNCH ADVERTISING
Get in front of the right people at the right time.
Once the strategy and lead system are ready, we launch advertising designed to reach potential clients in your market. Rather than advertising everywhere, we select the platforms that make the most sense for your business, audience, budget, and goals.
Advertising may include:
- Google Search & Display Ads
- Facebook & Instagram Ads (Social Media Advertising)
- Geofencing Ads
- YouTube Advertising
- Streaming TV Ads
- Traditional Advertising (TV, Radio, and Billboard Ads)
- Retargeting Ads
Every campaign is built around one objective:
Generate qualified local leads that turns into new clients—not meaningless clicks and impressions.
4.
track & optimize
know exactly where your advertising dollars are going.
Advertising shouldn't be a guessing game. We track campaign performance to understand what's generating leads and what's wasting money. Then we continuously improve the campaigns based on real performance data.
We Monitor Things Like:
- Advertising spend
- Leads generated
- Cost per lead
- Phone calls
- Form submissions
- Conversion rate
- Cost per click
- Click-through rate
- Search terms
- Audience performance
- Geographic performance
- Device performance
- Campaign and ad performance
From there, we make ongoing adjustments to targeting, budgets, keywords, audiences, ads, creative, and messaging. If something isn't working, we change it. If something is working, we put more behind it. Less wasted ad spend. More of your budget going toward what actually generates new clients and more business revenue.
5.
scale that works
find what works. then do more of it.
The ultimate goal isn't simply to generate a few leads. It's to create a repeatable marketing system your business can grow with. Once we identify the campaigns, audiences, keywords, offers, and advertising channels producing the strongest results, we focus more of the advertising budget there. Over time, the Local Lead System becomes smarter as more performance data comes in.
That allows us to:
- Increase investment in winning campaigns
- Reduce spending on poor performers
- Test new audiences and opportunities
- Expand into additional advertising channels
- Explore new geographic markets
- Improve cost per lead
- Increase lead volume
- Continue testing new offers and creative
Instead of constantly wondering where your next client is going to come from, you're building a measurable system designed to generate new opportunities and clients month after month.
WHAT YOU GET
The Local Lead System brings your business more clients every month. period.
Client & Competitor Research
Social Media Advertising Management
Conversion & Lead Tracking
Budget Management
Paid Advertising Campaign Setup
Additional Paid Media Management
Retargeting Strategy
Monthly Performance Reporting
Google Ads Management
Website Conversion Optimization
Campaign Optimization
Ongoing Marketing Strategy